Guinness Brought the Premier League Trophy to Kisumu and Nairobi and Thousands of Fans Showed Up

Few things unite Kenyan fans quite like the Premier League, and few objects in football carry the weight of its trophy. This October, Guinness, the Official Beer of the Premier League, brought both together. The Guinness Matchday experience landed in Kisumu and Nairobi, and thousands of supporters came to get close to football’s most coveted prize.

The trophy tour opened on Friday, 16 October at Dondez and Berlin Lounge in Kisumu before moving to Nairobi on 17 October. At both stops, the star attraction was the Premier League Trophy itself, with fans queuing for a rare chance to stand beside it and take photos.

Football Havens Built for Match Day

The venues were transformed into proper football spaces, with multiple big screens and crisp audio so that no moment of the live action was missed. Fans followed Premier League fixtures across the weekend, and the collective cheers and groans said everything about how deep the passion for the game runs in Kenya.

The experience also brought official fan clubs together. Supporters of Arsenal, Manchester United and Manchester City gathered in Nairobi and Kisumu to watch the football, celebrate their shared love of the game and pose with the trophy, all with a cold Guinness in hand.

Music That Kept the Energy Going

The entertainment did not stop at the final whistle. A live music lineup featuring Khaligraph Jones, Wyre, DJ Joe Mfalme and Mista C kept the atmosphere high long after the football ended, turning each matchday into a full celebration of football and Kenyan culture.

What Guinness Says About the Partnership

Guinness Brand Manager Joy Murugi explained the thinking behind the tour.

 “We are thrilled to bring the Premier League trophy back to Kenya, offering even more fans the opportunity to get extra close to football’s ultimate prize. As the Official Beer of the Premier League, our partnership allows us to create these once-in-a-lifetime experiences for our consumers through Guinness Matchday.”

She added that the trophy tour sets the tone for the season ahead, with more Guinness Matchday experiences planned for Kenyan fans throughout the rest of the Premier League calendar.

Guinness has been brewed since 1759, when Arthur Guinness first poured it in Dublin, and has been part of Kenya’s story for almost 50 years. The Premier League, meanwhile, reaches audiences in 920 million homes across 189 countries. Seeing the two come together in Kisumu and Nairobi gave local fans a genuine connection to the global game.

If the opening weekend is anything to go by, the rest of the season looks promising for Guinness Matchday followers.