Leisure Collective
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KWAL has launched the Form Imejipa Na County promotion — KES 35 million in prizes including cash, motorbikes, laptops and phones. Here's how to enter and what you can win.
County Brandy drinkers across Kenya have a reason to look a little more closely at their next bottle. Kenya Wine Agencies Limited has launched the Form Imejipa Na County consumer promotion — a nationwide campaign running from 4 June to 31 August 2026 with over KES 35 million in cash and prizes available to participants. From daily airtime wins to a monthly KES 1 million grand draw, the promotion covers the full range of what a national consumer campaign can offer.
Here is everything you need to know — who can enter, how to do it and what is on the table.
The prize structure is tiered across daily, weekly and monthly draws — meaning there are multiple opportunities to win across the entire duration of the campaign, not just a single grand prize.
Daily: Instant airtime wins of KES 50 or KES 100 through scratch and win on the label.
Weekly draws include: Instant cash rewards of KES 1,000 to KES 10,000 Shopping vouchers worth KES 1,500 A motorbike
Monthly draws include: A pool table A smartphone A laptop A content creator kit — cameras, microphones, lighting and accessories for the aspiring digital creator KES 1 million cash — the grand monthly draw
The breadth of the prize matrix reflects a deliberate understanding of County's consumer base. The content creator kit is the most telling addition — a prize that speaks directly to a generation building businesses and personal brands from their phones, for whom tools matter as much as cash.
The entry mechanic is straightforward and fully accessible via mobile phone — no smartphone required, no app download needed.
Purchase a 750ml or 250ml bottle of County Brandy. Scratch the label panel to reveal your entry code. Dial the toll-free USSD code *459*9# on your mobile phone and submit the code. That is the complete process — accessible from anywhere in Kenya on any network.
Daily instant airtime prizes are available through the scratch and win mechanism on the label itself, giving every purchase an immediate chance at a reward before the weekly and monthly draws are even considered.
KWAL Commercial Director Alice Mwalimo was clear about what the promotion is celebrating beyond the prizes:
"County has built a strong base among Kenyans who are enterprising, hardworking and who place a high premium on quality for value. We want to celebrate their entrepreneurial spirit and reward their loyalty to our brand."
That framing — entrepreneurial spirit, quality for value, economic engine — reflects County Brandy's positioning within KWAL's portfolio. The brand's core market is Kenya's hustling, self-made professional and micro-entrepreneur class: the retailer, the trader, the artisan, the driver. People who understand value because they have earned it.
The campaign has been rolled out nationwide with county-level activations spread across its three-month duration — taking the promotion beyond Nairobi and into the markets, trading centres and hospitality establishments where County's relationship with its consumers is most deeply embedded.
Mwalimo also addressed the hospitality and retail trade directly:
"KWAL's relationship with hospitality establishments, retailers and wholesalers are critically important to our brands' success. We recognise them as the cultural spaces where our County experience comes to life for our consumer." Trade activations and responsible consumption programming are planned alongside the consumer-facing promotion throughout the campaign period.
Kenya Wine Agencies Limited is one of Kenya's most established beverage companies — producing and distributing a portfolio that spans beer, cider, spirits, wine and non-alcoholic options. The full portfolio includes Heineken, Windhoek, Desperados, Kibao Vodka, Kibao Gin, Caribia Flavoured Gin, County Brandy, Hunter's Choice Whiskey, Amarula, Viceroy, Savanna Dry, Hunter's Dry and Gold Cider, Nederburg Wines, Durbanville Hills, 4th Street Wines, J.C. le Roux, Caprice, Casa Buena Wines and the non-alcoholic variants Heineken 0.0, Savanna 0.0 and Chamdor.
The Form Imejipa Na County promotion is the latest expression of KWAL's commitment to locally produced quality, employment and heritage — values that have defined the company's relationship with Kenyan consumers for decades.
Participate responsibly. Must be 18 years and above to enter.
Entry: Dial *459*9# — toll free, on any network. Promotion period: 4 June – 31 August 2026.
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