Tanqueray No. TEN Launches Redesigned Bottle in Kenya at World Bartender Day Celebration

Tanqueray No. TEN has officially unveiled its redesigned bottle in Kenya, marking a significant moment for the country’s growing cocktail culture. The launch took place on February 23, 2026, during an exclusive World Bartender Day celebration hosted by East African Breweries Limited at Village Market in Nairobi.

A Fresh Look for a World-Class Gin

Known globally for its smooth, citrus-forward profile, Tanqueray No. TEN is crafted using fresh whole grapefruit, oranges, limes, and chamomile flowers. Distilled in the iconic “Tiny Ten” copper pot still, the gin has earned its place as a favorite among bartenders and cocktail enthusiasts.

The newly redesigned bottle introduces a sleek, contemporary silhouette that reflects the brand’s premium quality. This refreshed look signals a bold new chapter for Tanqueray No. TEN in Kenya, aligning with the evolving tastes of modern consumers and mixologists.

Celebrating Kenya’s Bartending Talent

The World Bartender Day event brought together some of Kenya’s top bartenders, mixologists, and hospitality leaders. The celebration was more than just a product launch—it was a platform to recognize the creativity and passion driving the country’s thriving bar scene.

Highlights of the event included:

•  A social media and personal branding masterclass 
•  A career planning panel featuring leading hospitality professionals 
•  A hands-on Tanqueray No. TEN masterclass led by Wangari Mwangi

These sessions equipped attendees with valuable skills to grow their careers and refine their craft.

Supporting Kenya’s Growing Cocktail Culture

Speaking at the event, Kenneth Kamau emphasized the importance of bartenders in shaping Kenya’s dynamic hospitality industry. He highlighted how their creativity and innovation continue to elevate cocktail experiences across the country.

Through initiatives like this, EABL remains committed to supporting bartenders by investing in their professional development and providing platforms for growth.

A Premium Spirit for Exceptional Cocktails

Tanqueray No. TEN continues to stand out for its versatility behind the bar. Its balanced, citrus-forward flavor profile makes it ideal for crafting a range of cocktails, including:

•  The classic Negroni
•  A refreshing Gin & Tonic 
•  Innovative signature serves 

The introduction of the redesigned bottle is expected to further energize Kenya’s cocktail scene, especially in premium bars and hospitality venues.

Elevating the Kenyan Hospitality Experience

With its refined aesthetic and exceptional quality, Tanqueray No. TEN’s new bottle represents more than just a design update—it reflects the evolution of Kenya’s hospitality industry. As the cocktail culture continues to grow, this iconic gin remains at the forefront, inspiring bartenders and delighting consumers alike.

For more information on Tanqueray No. TEN, please visit ke.thebar.com